Rye London
Rye London

Based in London and Barcelona, founded by Holly Wulff Petersen, we are a food and design creative studio specialising in thoughtful imagery and content for brands across the food, travel and lifestyle worlds. 

We focus on seasonal and fresh food, on local makers and inspiring people, and on sustainable living, and contemporary design.


What we do

Whether you would like to work together to develop a particular idea, capture your company's story, or refresh your social media or website imagery — we would love to connect with you. We offer the following services:


Photography + Creative Direction

Specialising in natural light photography we especially like to capture moments that revolve around food, lifestyle and travel. Our aesthetic is minimal and impactful, focussing only on that which is essential within the frame.

Food + Prop Styling

We have a soft spot for tactile pieces and only use props that will add depth to images, complimenting your product rather than distract. We love hand made ceramics, neutral hues, playful shadows, and touches of botanicals.


We love to work with brands to help them capture what is unique to them and develop their online presence through consistent and visually striking imagery and content. 

Recipe Development + Writing

With specialised training in the culinary arts, from Leiths School of Food and Wine, we’re able to develop, write, and test recipes whilst considering the needs of our clients, and the guidelines of your brand. Whether it's producing content for your social channels, catering a gathering, or even writing a cookbook, we can help create dishes that are fresh, seasonal, and delicious.